Why identify a company?

Your company identity is so important for customers to recognize. It tells them who you are and what you do.

You can identify your company in so many ways:

1. Promotional Items

a. Business Card Cases - full color, magnet

b. Apparel - polo shirts, jackets, t-shirts, sweatshirts, caps imprinted or embroidered, visors

c. Writing Instruments - pens, pencils, highlighters

d. Cool Gadgets - mouse pads, stress balloons, piggy banks, stadium throws. rain gauges, thermometers

e. Golf Items - towels, divot tools, pencils, ball markers, golf tees, golf balls

f. Kitchen Items - rubber jar openers, mugs, travel mugs, oven sticks, coasters, bag clips

Promotional products are a necessity to any type of business. Purchasing promotional items to use as giveaways

to customers is a way to keep your company in front of the customer everyday of the year. There are millions

of dollars spent on promotional products every year. Competition in business is very high and the companies

that identify themselves usually have a high customer return.

A company should maximize their profit, through a business plan which looks at each area of the business. The

main ingredient is the ability to form relationships between themselves and customers. Serving the customers

and providing promotional products are keys to success. Do some research and have fun when selecting the

right promotional item for your business, be creative.

Some companies choose to do mailings to promote themselves to potential customers and include a giveaway

in the package, but is this enough to entice them to buy. This depends on how a company identified themselves

by mail: did they use company letter, imprinted business card, printed post-it note?

2. Logos

Developing a company logo that will be eye catching. Will a customer relate your company name and logo to your

type of business? Having all three is so very important. When a customer thinks about a product, you want them

to relate that product to your name and logo.

A logo identifies a company. It can be a simple one color that identifies you.